Apollo Tyres to Sponsor Indian Cricket Team for INR 579 Crore
Apollo Tyres has secured the sponsorship rights for the Indian cricket team, outbidding Canva and JK Cements with a winning bid of INR 579 crore.
The three-year deal covers 121 bilateral games and 21 ICC matches.
The BCCI had to seek a new sponsor after Dream11's deal was annulled due to a government order banning real money gaming companies.
Apollo Tyres' logo will first appear on the Indian team jerseys during the two-Test home series against the West Indies starting October 2nd.
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