ICC Strategy Meeting – Bali, 13‑15 November
- Purpose: Quarterly ICC meeting to review the McKinsey & Company strategic report on the future of cricket worldwide.
- Key agenda: Adoption of recommendations aimed at diversifying revenue and expanding the global footprint of the game.
Major Recommendations from the McKinsey Report
| Area | Proposed Action |
|---|---|
| Revenue diversification | Reduce reliance on broadcast rights; boost corporate sponsorship, data monetisation, and a mobile‑gaming platform. |
| Data monetisation | Leverage non‑statistical data generated by players and fans (similar to models used in other sports) to create new income streams. |
| Mobile gaming | Develop an ICC‑branded gaming product to engage fans and generate revenue. |
Strategic Goals
- Women’s cricket: Position it as the world’s leading women’s sport.
- Economic target: Triple the global cricket economy from the current $3.5‑$3.8 bn to $10 bn annually within the next decade.
- Geographic expansion: Tap markets in China, Indonesia, Brazil, the United States, and other high‑population regions while maintaining India as the primary revenue driver.
Competition Structure Outlook
- Encourage more multilateral tournaments and an increase in Twenty‑20 Internationals.
- Potential reduction in the number of bilateral ODIs, leaving final decisions to individual cricket boards.
The Bali meeting will determine how many of these recommendations the ICC will implement.

